Contact You are here: Duolit is on hiatus, but please feel free to explore our extensive archive of posts and our free Weekend Book Marketing Makeover. I was two semesters into my third major in college and pretty stoked about learning the core of the skill set I would need to secure a job post-grad.
But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What elements should your press release include or exclude? How much information is enough? How much is too little? Should you send out a traditional press release, or would an online-only press release suffice?
Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed!
View more press release writing tips and examples in another of our blogs. Grab the reader's attention with a strong, catchy headline with keywords that people will most likely use in their search. This is your opener and what will make your reader want to read on.
Include the name of the event and either the location or theme of the event. You won't want to give too many details up front.
If you're writing an online press release for an event, know that Google will index 60 characters and Yahoo, characters.
Use Title Case for your headline. See what PRWeb says about press release headlines. Next, write a summary of one to four sentences. It may be a good idea to write this section last, after you have written the rest of the press release.
It will be easier to summarize after you have the rest of your points down. Dateline and lead paragraph.
These elements range from 25 to 30 words and answer the "who, what, why, when, where and how" questions of your event.
Keep the text simple and stick to the critical elements of the information. City, State, name of service or publisher of the press release, e.
The body of the press release is where you really get to tell the story of the event. This portion of the release will usually have two or three paragraphs. Use the first paragraph to elaborate on the details of the event. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending.
In this guide, we give you a free fill-in-the-blank press release template for Microsoft Word and Google Docs. We’ll also give you some tips on distributing your press release once it’s finished. Write an effective press release using the free press release template below. This template provides an overview of the key components of an effective small business press release. Every element of your message needs to drive to your objective, e.g. driving traffic to a web site, getting people to. Customer testimonials can help you get more business. Use this customer testimonial template to make it easy for clients to share rave reviews about you.
If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. This part of the press release can be a bit more descriptive than previous sections. The boilerplate statement follows the body.
The boilerplate is a chunk of text that can be used repeatedly, just as an "About" page is used on a website. This is where the details about your company are listed including; the services you provide, and perhaps names the key executives as well.
It can contain your mission and vision for your company. This is the public persona you wish to project for your company. Finally, the press release should include contact information.
This is the company name, telephone number, address if you wish, it is not necessary in a press releasethe company's website address, the name of the key person to contact about the release, and an email address. Those are the nuts and bolts of writing a press release for an event.
Now, let's look at the basic dos and don'ts of writing a press release for an event. Make your PR a cut above the rest. Hubspot also has a good blog on the matter and even offers a recommended press release template. DOs Start out strong and succinct. You need to grab your reader within the first few words.
Vibrant verbs create interesting and fresh copy and draw the reader in.Press Release Format, Instructions & Easy To Use Template By Jeremy Marsan on January 3, | Marketing, Online Marketing, Press Releases | Comments (7) In this guide, we give you a free fill-in-the-blank press release template for Microsoft Word and Google Docs.
Adobe Spark is a free online and mobile graphic design app. Easily create beautiful images, videos, and web pages that make you stand out on social. Every book (and author) needs a press release that announces the book’s arrival.
It is the essential media relations tool that accompanies review copies or tells the media and other key influencers that your book is available. Actual press release examples you can use, from 22 industries, from Advertising & Marketing to Travel.
A media release, press release, or press statement is a written or recorded form of communication sent to editors and journalist of newspapers, magazines, radio stations, online media, television stations, and television networks.
Write an effective press release using the free press release template below. This template provides an overview of the key components of an effective small business press release. Every element of your message needs to drive to your objective, e.g.
driving traffic to a web site, getting people to.